Founded in 2011, Detroit-based startup
UpTo set out on an important mission: Turn your daily calendar into a social network. Sure, social calender-ing may not reach out and grab you, but, when the startup launched its iPhone app last March,
it seemed worthy of another chance. Event-sharing apps are hardly new (see Facebook, Eventbrite, etc. etc.), but UpTo is taking an approach that many can empathize with when it comes to the social experience around events.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/yIaMom2klcI/
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