Monday, March 5, 2012

The PJ Tatler ? Carbonite's Bad Business Decision

Rush Limbaugh called Sandra Fluke a ?slut.? He later apologized sincerely.

Ed Schultz called Laura Ingraham a ?slut.? He never apologized for that, sincerely or otherwise.

Carbonite has severed its advertising relationship with Rush. It continues advertising on Schultz?s show.

Rush Limbaugh audience: About 15 to 20 million, on hundreds of radio stations at all times of the day.

Ed Schultz audience: Nearly too tiny to measure, on one cable channel and a few dozen (maybe) radio stations.

On the basis of business alone, Carbonite has made a terrible decision. I know I?ll never use their product now, and the same is probably true for a large number of Rush?s audience once they hear of the Democrat-owned business? double standard. If there?s a neutral or conservative-owned online computer backup provider out there, they?ll starting getting some new business that Carbonite is destined to lose.

Unless, I guess, Carbonite suddenly picks up some new government contracts?

Source: http://pjmedia.com/tatler/2012/03/04/carbonites-bad-business-decision/

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